Creating Copy That Converts for Financial CompaniesI Strike a Powerful Balance Between the Analytical and Emotional, Objective and Subjective.
Bring Your Ideas to Life
Face it. You have product ideas that will never see the light of day. Instead of bringing in millions, they wither away. Missed opportunities. Missed revenue. Missed growth. Why?
All because you can’t find enough copywriters who know how to create unique, exciting, and convincing copy that can turn your ideas into cold, hard cash.
My name is Cindy Szponder, and I’m a financial copywriter. You probably haven’t heard of me, but I believe I’m the answer to your problem.
Turn Research Into Riches
In order for a copywriter to be effective, they have to learn your business, your products, and your prospects inside and out. They have to dig deep for the motivations, emotions, and triggers that will convince your prospects to part with their hard-earned money.
Research and hard work are required to find that big idea that will make the copy—and your product—stand out from the crowd. I’m a strong researcher, hard worker. life-long learner, and voracious reader. A great combination for a financial copywriter.
Keys to a Successful Project
Do you find copywriters difficult to work with? Well, I’m a very “what you see is what you get” kind of person. Open, honest, and to the point. If I have a vice that people tease me for, it’s that I’m always early—with appointments and with deadlines. I do what it takes to meet the deadline for a project.
You’ll find me eager to learn, honest, and willing to go the extra mile to create copy that sells. Pleasant and easy to work with is how people describe me.
Feedback doesn’t hurt my feelings—I see it as an opportunity to learn and to grow. I take pride in my work and in helping others achieve their goals (while also achieving mine).
Clean Copy Equals Fewer Headaches for You
In a former life, I was a freelance proofreader for the publishing arm of the American Management Association. I was self-taught and successful. I bring those same skills to bear on copywriting projects. No one is perfect, but I sure aim to be as close as possible.
When I was just starting out, I prepared quarterly and annual financial reports for the Commanding General at Fort Bragg, N.C. You won’t find a much harder audience than that. Numbers, facts, figures—everything—had to be in perfect order. I learned that young and it stuck.
Numbers geek is a nickname many have given me. We are currently invested in the market, rental real estate, a limited partnership, and a couple of oil deals. I also help real estate investors analyze and run the numbers on potential rental properties and fix and flip opportunities. Check and verify is my motto.
I have a passion for creating clean, accurate copy that sells.